Kessie Leung's Portfolio

My Works

Thumbnail of the Instagram Analysis project

Data Analytics

Instagram Growth Analysis for Comedy Niche Account

Built a Tableau dashboard tracking account growth and content performance, and developed a 3-month data-driven content strategies to optimise content creation and boost engagement.
Automated Data Collection Content Strategy Formulation Data Analysis Data Cleaning Data Visualisation

Thumbnail of the Bakery Sales Analysis project

Data Analytics

Le Petit French Bakery Sales Analysis (2021 – 2022)

Analysed 23K transaction records to identify sales trends, customer behaviour, and product performance.
Data Cleaning Exploratory Data Analysis Data Visualisation

Data Analytics

United States (U.S.) Data Analyst Job Postings Analysis (2022 – 2024)

Analysed 43K job postings to identify employer expectations and hiring trends in the data analytics field.
Data Cleaning Exploratory Data Analysis Data Visualisation

Hackathon

SAffice (CityHack 2021, Second-Runner Up)

Collaborated with a team to design SAffice, a COVID-19 smart office solution that uses AWS cloud services, and created its demo video for our team's pitch.
Problem Analysis Solution Showcase Video Making

Thumbnail of 1a space's cross-platform campaigns

Various

Cross-Platform Marketing Campaigns for 1a space

Collaborated on promoting exhibitions and events via various platforms, including Instagram and email, to attract viewers and drive in-person participation.
Business Needs Digital Marketing Email Design Photo Editing Video Making

Training Materials

Cybersecurity Videos & Comic Strips for Hong Kong Housing Society Staff

Produced 10+ training materials for 1400+ Hong Kong Housing Society staff, enhancing company-wide awareness of digital threats.
Business Needs Storytelling Photo Editing Video Making

Final Year Project

Side-Channel Analysis of Laptop PCs: Real-Time Remote Screen Displays Recovery

Examined the side-channel analysis of laptop PCs and developed MatGrabber, which reconstructs the LCD displays in real time with side-channel signals.
MATLAB Application Development Research Video Making

Comic Series

花樣詐騙

Crafted the narrative and storyboard for an anti-scam comic series, where a hedgehog and her friends fall victim to common scams until they uncover a sinister conspiracy.
Social Media Storytelling Storyboarding

Resume

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About

Kessie Leung is responsible and detail-oriented data analyst with a BSc in Computer Science and MA in Creative Media. Proficient in SQL, R, Python (Pandas, NumPy), and Tableau, with hands-on experience in data preparation, automation, cleaning, analysis, and visualisation, as well as cross-functional collaboration. Eager to transform complex datasets into actionable insights that aid strategic, data-driven decision-making.

HKSAR, China

Education

Master of Arts in Creative Media

Distinction (GPA: 3.87/4.30)

Sep 2022 - Jun 2023
at City University of Hong Kong, HKSAR, China

Bachelor of Science in Computer Science

Upper Second Class Honours (GPA: 3.47/4.30)

Sep 2018 - Jun 2022
at City University of Hong Kong, HKSAR, China

Semester Exchange Studies

Jan 2019 - May 2020
at University of Liverpool, United Kingdom

Summer Exchange Studies

Jun 2019 - Jul 2019
at Sheffield Hallam University, United Kingdom

Work Experiences

1a space, Marketing Team

Creative Communications Assistant — Jul 2023 to Jul 2024

Collaborated with the team to develop and implement digital marketing strategies for exhibition and programme promotion, which increased the company's Instagram following by 10%.
Produced 15+ promotional and interview videos for social media to increase in-person participation while maintaining brand consistency and meeting stakeholder needs.

Hong Kong Housing Society, IT Department

IT Intern — Jul 2020 to Jun 2021

Created 3 quarterly security dashboards for the Information Technology department, analysing and visualising data, such as system usage and email scam reporting, in Excel for the company's cybersecurity audits.
Produced 10+ training materials for 1400+ HKHS employees, including animated videos, comic strips, and quizzes, raising company-wide awareness of digital threats by simplifying complicated security issues relevant to daily life.

Achievement

CityHack 2021 Second-Runner Up

Organised by CityU Google Club, sponsored by AWS, Huawei, SenseTime, Siemens, Sengtial.
Collaborated with a team to design SAffice, a COVID-19 smart office solution that uses AWS cloud services, and produced its demo video for our team's pitch.

Talent Development Scholarship

Scholarship fund awarded by the HKSAR government using a merit-based approach.

Qualifications

Google Data Analytics Professional Certificate

Professional data analytics certificate issued by Google and Coursera.
The program equips professionals to collect, clean, analyse, and visualise data using platforms like spreadsheets, SQL, and R programming. Through hands-on projects simulating real-world business scenarios, students demonstrate their abilities to translate raw data into key insights to support decision-making.

Certified UAS (Unmanned Aircraft System) Pilot Training

DJI UTC certificate offered by DJI Academy as a recognition of UAS application competence.
Through lecture and on-site, hands-on flight training, trainees will acquire the comprehensive knowledge and skills needed to become a professional pilot. This includes an overview of DJI’s latest UAS solutions, flight operation, mission workflow, flight safety knowledge, maintenance operations, and more.